Weir Manuel’s current inventory of listed properties was 12 percent higher at the end of May than on January 1, 2008. This is notable in view of the fact that inventories of current homes for sale in our marketplace have stabilized over the same period of time.
There could be many causes for this increase in listing market share, some desirable, some not. Those that are undesirable include “buying” additional listing inventory by overpricing and/or a downturn in our sale-to-listing ratio. Fortunately, neither of these is applicable in our case.
We know that the vast majority of our inventory is priced within the “opportunity triangle”. Proper pricing and marketing directly correlate to a high sale-to-listing ratio. Weir Manuel’s sale-to-listing ratio has increased from 28% at the end of 2007 to 32% as of May, 2008.
These factors indicate that our increasing listing inventory is due to better brand awareness combined with superior presentation skills and sales performance by our sales team. In difficult markets we have always experienced a flight to quality brands. We are confident that this is a result of our brand being widely recognized as a trusted source for real estate services and our team of professionals consistently meets the expectations of our clients.
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